Case study · Government
Bantuan MySalam 2024
Show eligible Malaysians how to register and apply for Bantuan MySalam government aid.
Campaign fact sheet
- Client
- Bantuan MySalam 2024
- Sector
- Government
- Campaign
- Video Content Sponsorship
- Duration
- 6 weeks
- Channels
- YouTube, Facebook, TikTok
- Formats
- Video Sponsorship
Results
The numbers.
- Video 1 views
- 2M
- Video 2 views
- 220K
What the numbers show
- 2.2M views across two videos.
- The overview video alone reached 2M views.
Figures from eCentral and platform analytics at campaign close.
The brief
Bantuan MySalam is healthcare aid for lower-income Malaysians, yet many who qualify did not know how to register. The information had to reach a broad audience in plain language.
What we did
We produced two videos. The first explained who qualifies and what the aid covers. The second walked through registration one step at a time. Both used simple language and on-screen steps.
What it achieved
The overview video reached 2M views and the registration guide 220K, for 2.2M views in total.
More work
Other campaigns.
Work with us
Plan a campaign like this one.
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