Bantuan MySalam 2024
Educate people on how to register and apply for Bantuan MySalam government aid.
2M
1st Video Views
220K
2nd Video Views
The Challenge
Bantuan MySalam is a critical government healthcare aid program, but many eligible Malaysians were unaware of how to register and apply. The challenge was to reach the broadest possible audience with clear, actionable information about the application process, particularly targeting lower-income communities who stood to benefit most.
Our Strategy
We produced two impactful videos designed for maximum accessibility and shareability. The first video provided a comprehensive overview of Bantuan MySalam 2024, explaining eligibility criteria and benefits. The second video served as a step-by-step registration guide. Both videos prioritized simple language and clear visuals to ensure the information was accessible to all Malaysians.
The Results
The first video achieved extraordinary reach with 2 million views, making it one of our most successful government campaign pieces. The overwhelming response demonstrated the critical need for accessible information about government aid programs. The combined reach ensured that millions of Malaysians were informed about their eligibility and the application process for Bantuan MySalam 2024.
Campaign Details
Duration
6 weeks
Platforms
Formats
Reaching 2 million views on a single video was incredible. Serba Digital ensured that critical government aid information reached the Malaysians who needed it most.
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