Case study · Finance
EPF Account 3
Explain the new EPF Account 3 to the public and prompt them to act on it, through a series of five videos.
Campaign fact sheet
- Client
- EPF Account 3
- Sector
- Finance
- Campaign
- Video Content Series
- Duration
- 2 months
- Channels
- YouTube, Facebook, TikTok
- Formats
- Video Content Series
Results
The numbers.
- Total series views
- 1.6M+
- Episode 1 views
- 573K
- Episode 2 views
- 466K
What the numbers show
- Over 1.6M views across five episodes.
- The first two episodes alone passed 1M views.
Figures from eCentral and platform analytics at campaign close.
The brief
Account 3 changed how Malaysians' retirement savings are split, and many members were unsure how it worked or whether to use it. The topic needed explaining plainly, without advice that could mislead.
What we did
We planned a five-part series, moving from what Account 3 is to how withdrawals work. Each episode covered one question, which kept them short and easy to share.
What it achieved
The series passed 1.6M views across its five episodes. Episode 1 reached 573K views and Episode 2 reached 466K.
More work
Other campaigns.
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