EPF Account 3
Increase awareness and action by the public on the new EPF Account 3 through a series of 5 videos.
573K
Video 1 Views
466K
Video 2 Views
1.6M+
Total Series Views
The Challenge
The introduction of EPF Account 3 represented a significant change to Malaysia's retirement savings structure. Many Malaysians were confused about how the new account worked, its benefits, and how to utilize it effectively. The challenge was to demystify a complex financial topic and motivate the public to take action.
Our Strategy
We developed a 5-part video series that progressively educated viewers about EPF Account 3. Each video tackled a specific aspect — from basic explanations to practical withdrawal guides. The serial format encouraged viewers to follow the complete series, building comprehensive understanding over time. Content was crafted to be accessible to all demographics.
The Results
The video series became a viral sensation, accumulating over 1.6 million views across all episodes. The first two videos alone generated over 1 million combined views, demonstrating the massive public interest in understanding EPF Account 3. The series format proved highly effective, with consistent viewership across all five episodes indicating strong audience retention.
Campaign Details
Duration
2 months
Platforms
Formats
The 5-part video series made a complex financial topic accessible to millions. Serba Digital's ability to simplify and engage is unmatched.
Campaign Gallery
Want similar results?
Let us help you create a campaign that drives real impact for your brand.
Get in Touch