Maldives Halal Trip
Promote Maldives as a Halal Trip destination by sharing tips on how to go on a budget trip.
620K
Total Video Views
The Challenge
The Maldives is often perceived as an expensive luxury destination, and many Malaysian Muslims were unaware that it offers excellent halal-friendly options. The challenge was to reposition the Maldives as an accessible, budget-friendly halal travel destination that everyday Malaysians could realistically plan to visit.
Our Strategy
We produced engaging video content showcasing practical tips for visiting the Maldives on a budget, with a focus on halal dining options, affordable accommodations, and cultural experiences. The content was designed to inspire and inform, breaking down the trip planning process into actionable steps that made the destination feel achievable.
The Results
The video content struck a chord with the Malaysian audience, generating an impressive 620K views. The budget travel angle combined with the halal-friendly focus created highly shareable content. The campaign successfully shifted perception of the Maldives from an unattainable luxury destination to an aspirational yet achievable travel goal.
Campaign Details
Duration
1 month
Platforms
Formats
The video content beautifully showcased the Maldives as an accessible halal destination. The engagement numbers speak for themselves — truly impactful work.
Campaign Gallery
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