Case study · Travel
Maldives Halal Trip
Promote the Maldives as a halal-friendly destination Malaysians can visit on a budget.
620Ktotal video views
Campaign fact sheet
- Client
- Maldives Halal Trip
- Sector
- Travel
- Campaign
- Video Content Sponsorship
- Duration
- 1 month
- Channels
- YouTube, Facebook, Instagram
- Formats
- Video Sponsorship
Results
The numbers.
- Total video views
- 620K
What the numbers show
- 620K views from a single video campaign.
Figures from eCentral and platform analytics at campaign close.
01
The brief
Many Malaysians see the Maldives as a luxury destination, and fewer know how much halal food and accommodation it offers. The client needed the trip to look affordable and practical.
02
What we did
We produced video built around practical tips: where to find halal food, affordable places to stay, and how to plan the trip step by step.
03
What it achieved
The video campaign reached 620K views across YouTube, Facebook and Instagram.
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