Mydin Anniversary
Create hype for Mydin Anniversary Campaign: Pilihan Raya Mydin. Inform and educate audience on how to participate and gain rewards.
320K
Article Page Views
7K
Video Views
The Challenge
Mydin wanted to generate excitement around their anniversary celebration campaign themed 'Pilihan Raya Mydin' — a creative play on election terminology applied to shopping rewards. The challenge was to educate a wide audience about the campaign mechanics while making the participation process feel simple and rewarding.
Our Strategy
We crafted a content strategy that leveraged the familiar 'Pilihan Raya' theme to create shareable, buzzworthy content. Articles were designed to break down the campaign mechanics step-by-step, while video content brought the concept to life with entertaining scenarios. Content was distributed across our high-traffic platforms to maximize reach among Mydin's target demographic.
The Results
The article content performed exceptionally well, generating 320K page views and driving significant awareness about the campaign mechanics. The creative 'Pilihan Raya' angle resonated strongly with audiences, generating organic shares and discussions. The campaign successfully simplified a multi-step participation process into easily digestible content.
Campaign Details
Duration
6 weeks
Platforms
Formats
The Pilihan Raya Mydin campaign exceeded our expectations. The creative angle made the content highly shareable and drove massive participation.
Campaign Gallery
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