Case study · Retail
Mydin Anniversary
Build interest in Mydin's anniversary campaign, Pilihan Raya Mydin, and explain how shoppers take part and collect rewards.
Campaign fact sheet
- Client
- Mydin Anniversary
- Sector
- Retail
- Campaign
- Article + Video Content Sponsorship
- Duration
- 6 weeks
- Channels
- eCentral, Harian Post, Facebook
- Formats
- Sponsored Articles, Video Sponsorship
Results
The numbers.
- Article page views
- 320K
- Video views
- 7K
What the numbers show
- Articles carried the campaign: 320K page views.
Figures from eCentral and platform analytics at campaign close.
The brief
Pilihan Raya Mydin borrowed the language of an election for a shopping rewards campaign. Taking part involved several steps, and shoppers needed to understand them before the campaign window closed.
What we did
We wrote articles that walked through the mechanics one step at a time, using the election theme readers already knew. A supporting video showed the campaign in action. Both ran on our highest-traffic channels.
What it achieved
The articles reached 320K page views, and the supporting video 7K views. For this campaign, written step-by-step guides did far more of the work than video.
Work with us
Plan a campaign like this one.
Tell us who you need to reach and what they should do. We reply on WhatsApp with the channels, formats and a quote.