Case study · Automotive / Finance
Policy Street
Build awareness of Policy Street as the cheapest place to renew road tax, through sponsored articles and video.
Campaign fact sheet
- Client
- Policy Street
- Sector
- Automotive / Finance
- Campaign
- Article + Video Content Sponsorship
- Duration
- 3 months
- Channels
- eCentral, Harian Post, YouTube, Facebook
- Formats
- Sponsored Articles, Video Sponsorship
Results
The numbers.
- Phase 2 video views
- 450K
- Phase 1 video views
- 310K
- Article page views
- 10K
What the numbers show
- 760K video views across both phases.
- Phase 2 drew 45% more views than Phase 1.
Figures from eCentral and platform analytics at campaign close.
The brief
Several platforms offer online road tax renewal in Malaysia, and many drivers still renew at the counter. Policy Street needed drivers to learn that renewing online is simple, and that Policy Street is the cheapest option.
What we did
We ran sponsored articles explaining how online renewal works and what it costs, alongside video in two phases. The videos used everyday situations drivers recognise, and showed the saving and the steps to renew.
What it achieved
The two video phases reached 760K views between them, with the second phase drawing 45% more than the first. The sponsored article added 10K page views.
Work with us
Plan a campaign like this one.
Tell us who you need to reach and what they should do. We reply on WhatsApp with the channels, formats and a quote.