Policy Street
Create brand awareness as the cheapest renew roadtax platform through article and video sponsorship.
10K
Article Page Views
310K
Phase 1 Video Views
450K
Phase 2 Video Views
The Challenge
Policy Street needed to break through a crowded insurtech market and establish themselves as the most affordable platform for road tax renewal in Malaysia. With numerous competitors offering similar services, the challenge was to create memorable, trust-building content that would resonate with everyday Malaysian drivers who were unfamiliar with online road tax renewal.
Our Strategy
We developed a two-phase content strategy combining informative articles with engaging video content. Phase 1 focused on educational articles explaining the benefits of online road tax renewal, published across our network of trusted media brands. Phase 2 amplified the message through video sponsorships featuring relatable scenarios that Malaysian drivers encounter, highlighting the cost savings and convenience of using Policy Street.
The Results
The campaign exceeded expectations across both phases. The article content generated strong organic traffic, establishing Policy Street as a thought leader in the space. Video content achieved viral reach, with Phase 2 outperforming Phase 1 by 45%. The combined approach created a powerful awareness funnel that drove significant traffic to the Policy Street platform.
Campaign Details
Duration
3 months
Platforms
Formats
Serba Digital helped us reach an audience we couldn't tap into on our own. The content felt authentic and drove real traffic to our platform.
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