Case study · Finance / Public information
Belanjawan.my
Help Malaysians follow Belanjawan 2027 as it was tabled and work out what it means for their household, with live coverage and a benefits calculator on belanjawan.my.
Campaign fact sheet
- Client
- Belanjawan.my
- Sector
- Finance / Public information
- Campaign
- Live Coverage + Benefits Calculator
- Ran
- Oct 2026
- Duration
- 11 days
- Channels
- belanjawan.my, eCentral newsletter, Threads, Facebook, Instagram
- Formats
- Live feed, Live stream, Benefits calculator
Results
The numbers.
- Readers in 11 days
- 7,646
- Readers on speech day
- 3,657
- Used the calculator
- 2,146
What the numbers show
- 48% of all readers came on speech day, 9 October.
- 96% read from Malaysia, and 67% read on a phone.
- 92% of calculator visitors started filling it in.
- Threads and the eCentral newsletter sent 2,088 visits.
Figures from eCentral and platform analytics at campaign close.
The work
As readers saw it.
The brief
The budget speech runs for two hours and covers hundreds of measures. Most Malaysians want one answer from it: what do I get? Official documents arrive in full only after the speech, and few readers will work through them.
What we did
We built belanjawan.my as one page in three phases. It opened on 1 October with a countdown and the live stream. On speech day it became a live feed, with 109 updates in plain Malay in under two hours, each filterable by who it is for. From 10 October it turned into a recap with a benefits calculator: readers answer three questions and get a personal "Resit Manfaat 2027", cited to Ministry of Finance documents, to share. Threads and the eCentral newsletter drove readers in.
What it achieved
In 11 days the site reached 7,646 readers across 9,604 visits and 12,435 page views, with 2m 45s of engaged time per reader. Speech day brought 3,657 readers and 2,401 live-stream starts. The calculator drew a second peak: 2,146 readers used it in its first two days, and 730 readers went on to eCentral's Semak Bantuan aid checker.
See the work
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