MyBayar Saman (PDRM)
Increase awareness to pay summons via the new app 'MyBayar Saman' for Polis DiRaja Malaysia.
152.8K
Page Views
122.3K
Unique Visitors
The Challenge
Polis DiRaja Malaysia (PDRM) launched the MyBayar Saman app to modernize the summons payment process. The challenge was to rapidly build public awareness about the new app and encourage adoption among Malaysians who were accustomed to traditional payment methods such as visiting police stations or post offices.
Our Strategy
We created a series of informative articles that addressed common questions and concerns about the MyBayar Saman app. The content focused on step-by-step guides, benefits of digital payment, and addressing security concerns. Articles were optimized for search visibility to capture users actively looking for information about paying summons online.
The Results
The content campaign achieved remarkable reach with over 152K page views and 122K unique visitors. The high ratio of unique visitors to page views indicated strong organic discovery, with many users finding the content through search queries. The articles became go-to resources for Malaysians seeking information about digital summons payment.
Campaign Details
Duration
2 months
Platforms
Formats
The articles became a go-to resource for the public. Serba Digital's reach across trusted platforms made a real difference in driving awareness for MyBayar Saman.
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